A brief discussion on the packaging design of cosmetics

1. Why are people attracted by packaging?

Most cosmetics in order to protect its nutrient composition is not bad, is better not avoid light transparent bottle, but studies have found that of the transparent plastic bottles are more likely to attract people to purchase desire, so merchants packaging design elements into two layers of shell, namely: the inside is plastic bottles from the light, the outside is transparent acrylic material packaging. After a period of sales, such a design of packaging products are sought after by a large number of people, then such a design is widely used: some bottle body with better light avoidance material, the lid part of the design into transparent material.

Another factor that affects the packaging of cosmetics is color. Now the packaging colors on the market can be described as colorful, a variety of, which provides consumers with a lot of choice, there is a point is to use color to distinguish the different series of this product, such as: generally young users, the color is relatively young, orange, light blue, pink and so on; And the color designed for women with relatively high consumption power is generally darker, deep purple, black, etc., these colors can reflect the noble temperament of women.

Ii. Types of package design

The shape of cosmetics can be said to be the top priority for product designers to consider, because it is the first impression to consumers. Our daily common skin care products is mostly and cylindrical, but colour makeup product appearance is changed, every year of qualified businesses in modelling and color, but in fact its original product composition, technological process has not changed, stores grasp of the people's psychology of consumption: like appearance novel, collecting a limited number of psychological makeup, so the limit money every year.

Then we study the design of these products, we have to say the design of the cheek is red, the traditional design basic is a solid piece of red blush powdery cake, outside of a square or circular outer packing, so this is a fairly design, saw such products a lot of people buy from the practical perspective. The current blush product is designed with the original powder cake in the shape of a petal. As we all know, the flowers are mostly red, so this exactly matches the color of the blush. Its modelling design into the shape of a flower, we will feel it from the vision of the United States, secondly we use like with petals in the natural plant color painted on the face, the feelings of pleasure to users, it is worthy of our designers thinking and learning, it is not only the actual function of the product and bring customers a higher level of experience, the product design can attract more consumers to buy.

On the contrary, the outer packing design of some products is in a simple style. The product packaging is designed in a transparent form, and no decoration is added except the brand label. The label is also designed with low tone to match its overall style. This kind of design suits the group that likes simple, clean style quite.

Packaging types are diverse, some the packing of the product characteristics, so consumers like to give it a name of packaging characteristics, for example: "little light bulb," "king kong", "little brown bottle" and so on, we remember the remember its packaging products, the marketing method is implemented by its appearance design.

Cosmetics are simply and roughly divided into skin care products and color makeup, the two design styles can be said to be very different: makeup products pay more attention to good-looking, as well as the placement of the store and the irradiation of light, while skin care products are designed to look through the effective ingredients and publicity concept of the product. Then we study the design of the product first: the vast majority of products on the market model is cylindrical, square bottles or cans, so that products can give enough volume to store its liquid or solid, some product price expensive part of the reason also lies in its outer packing, a product alert and packaging cost several hundred, and some of the interior design of the packing is a vacuum, in order to keep the paste are air pollution, oxidation, reduce preservatives are added and then reduce the stimulation to the skin.

Likewise, and other products businesses use this product designed to pump head, the convenience in use can grasp the good, the quantity of each press merchants will be designed with the quantity of you need, but this product has a drawback is the pump head paste residue on it, need consumers use to clean next time, but it has the advantage of bottle paste is clean, health, is of great significance to the design of the bottle.

Then, a new type of dropper bottle design arises at the historic moment, the capacity of the dropper is fixed, the dosage of the same is better when using master, using the air pressure within the liquid absorption into the dropper, and then use the liquid pressure, convenient and quick, but every time when using this design bottle paste cause more exposed to air pollution, so the product packaging design businesses tend to limit the user in a certain period of time used up, or paste the active ingredients of oxidation could lose its effect.

Make-up classes of bottom makeup product design is becoming more and more convenient, comfortable, merchants in order to cater to the market demand to produce the air cushion equipment and is equipped with a mirror, small delicate, convenient carrying, this kind of product design highlights are mostly lies in its simple sense, some the color of the surface of the design into with polarized light, a variety of color is in a certain perspective. And some of the design is metal frame, these details of the design can greatly improve the beauty of the product. This kind of product is not only how good the actual effect it brings to consumers, but also the experience and feeling when using it. To bring the customer a pleasant mood, she passed from the good impression of using the product to the good impression of the brand.

Third, the direction of packaging improvement

We consider the problem is the problem that the utilization rate of the product packaging, packaging, although on the surface can bring us pleasure, but its actual utilization rate is not high, just play a decorative role, then used product packaging recycling has become a problem we need to be solved, such as: the transparent bottle we can change the modification in time into a decorative vase, canned bottle we can be used to store a few small objects, the value of such that it can be used again.

In the future, I think these cosmetic packaging can be slightly improved, so that it can be more efficient, to achieve the effect of secondary use. It can save the paper of the instruction and make it more environmentally friendly. Moreover, such an outer packing can be designed to be torn and folded into a book along the dotted line, which greatly improves the utilization rate of paper. Then, the inner packaging can be designed into layers, the outer layer can be designed to be beautiful and novel, and the inner packaging can be designed with replacement, so that we can not only save the cost of the original bottle, but also solve the problem of waste.